It was once filled with her favourite recipes, candid holiday snaps, inspirational words of wisdom and gushing eulogies to her parents.
When Meghan Markle closed down her lifestyle blog The Tig in April 2017 before announcing her engagement to Prince Harry later that year, she described it as a ‘passion project’ that ‘evolved into an amazing community of inspiration, support, fun and frivolity’.
Now the Duchess of Sussex has applied to reactivate ‘The Tig’ trademark name – a move likely to raise hope among her fans that she might one day consider bringing her blog back to life. Publicly available records in America show Los Angeles lawyer Marjorie Witter Norman filed a new application to trademark the name in July last year.
Meghan launched the blog in 2014 when she was an actress in the legal drama Suits and named the site after her favourite Tignanello wine. Recalling her first sip, she wrote: ‘It was an ah-ha moment at its finest. For me it became a ‘Tig’ moment – a moment of getting it.’
Miss Witter Norman filed the trademark application under a Delaware-based holding company called Frim Fram Inc, which links back to the Duchess’s business manager Andrew Meyer. A similar application filed in 2019 would have expired last year.
At the time her representative said: ‘The lasting trademark is to prevent false branding, to avoid others purporting to be the Duchess or affiliated with her.’ Meghan used the original Tig website – parts of which can still be found online – to share her views on everything from feminism to her passion for philanthropy.
In an article entitled ‘The birthday suit’, she discussed body confidence with a photo of herself appearing to pose nude. She often praised her mother Doria Ragland, a yoga therapist who was the only member of her family at her wedding, and father Thomas Markle, from whom she remains estranged.
An avid foodie, she also shared recipes and interviews with friends including tennis star Serena Williams and actress Priyanka Chopra. Should she ever relaunch the blog – or start a new one – it could be worth a fortune through partnerships with fashion, food and beauty brands, according to a Hollywood marketing expert.